New Korean TV drama series Personal Taste is already stirring Korea and Asia since its premiere on Wednesday.
Starring Lee Min-ho and Son Ye-jin, the drama is based on a same title novel by Lee Se-in, about a man pretending to be a homosexual in order to become room mate with a woman who wants to live with a gay male friend.
The drama broadcaster MBC said in a press release that the show is already receiving inquiries about overseas broadcasting copyrights and has been sold at “unprecedented prices” to several countries in Asia including Hong Kong and Thailand.
“Sales inquiries are pouring in from Japan and China, the biggest markets for the Hallyu,” explained an official at Victory Production Company, who produces the drama. “It is expected to be sold at the highest price in the history of Korean dramas.”